October 2011 marks the one-year anniversary of fresheast, West Hollywood’s favorite fast- casual restaurant specializing in healthy, Pan Asian cuisine, and the restaurant invites both loyal customers and new diners alike to join in and help celebrate with various events in the weeks leading up to the official one-year mark on Monday, October 10, 2011. fresheast first opened on 10/10/10, a date that was specifically chosen by owner Ravine Hiranand, as it was considered to be a lucky day in several Asian cultures.
To experience the Asian cultures and cuisines that influence the restaurant’s healthy, sustainable dishes, fresheast will offer guests with a “Passport to Asia” for each of the five nights leading up to October 10, and create an in-restaurant experience featuring the countries of India, Korea, China, Japan and Thailand. The restaurant will be decorated in the theme of a traditional birthday from, as well as highlight menu items inspired by, each various country. In line with the restaurant’s dedication to social responsibility, a portion of the proceeds will go towards a specific charity that benefits the night’s featured country. Information about each of the “Passport to Asia” nights will be posted on fresheast’sFacebook page, and the dates of the celebrations are as followed:
- Wednesday, October 5, 2011: Passport to India
Featured menu items include Palak Paneer, Tandori Shrimp, and Rogan Gosht.
- Thursday, October 6, 2011: Passport to Korea
Featured menu items will include Korean Chili Noodles, Tiger Bowl with Shrimp, and Bulgogi, and proceeds of the evening will go towards the Korean Resource Center.
- Friday, October 7, 2011: Passport to China
Featured menu items will include Stir Wok’d Rice, Mongolian Chicken, and Shangai Beef.
- Saturday, October 8, 2011: Passport to Japan
Featured menu items will include Yakitori Bowl with Tofu, Miso Chicken, and 5-Spice Salmon, and proceeds of the evening with go towards the American Red Cross International Response (which benefits countries including Japan).
- Sunday, October 9, 2011: Passport to Thailand
Featured menu items will include Larb Gai Noodles with Chicken, Cocunut Water Curry with Shrimp, and proceeds of the evening will go towards the Thailand Chapter of Child’s Dream.
fresheast will also celebrate the anniversary celebration by offering “10 Dishes for $10” featuring a variety of signature fresheast dishes reduced to $10 in the ten days leading up to October 10. Starting on Friday, September 30, 2011, a daily announcement of the dish being offered, along with a photo, will be posted on the fresheast Facebook page. The featured dishes are as follows:
§ Friday, September 30, 2011: The Emperor Lamb
§ Saturday, October 1, 2011: Coconut Water Curry Shrimp
§ Sunday, October 2, 2011: Tandoori Salmon Salad
§ Monday, October 3, 2011: Shanghai Beef
§ Tuesday, October 4, 2011: Mongolian Lamb
§ Wednesday, October 5, 2011: Tandoori Shrimp Salad
§ Thursday, October 6, 2011: Rogan Gosht
§ Friday, October 7, 2011: Coconut Water Curry Chicken
§ Saturday, October 8, 2011: GOA Shrimp
§ Sunday, October 9, 2011: 5 Spice Salmon
On a bustling corner in West Hollywood, the fresh flavors of Korea, China, Thailand, India, and Japan transport your tastebuds across the continent while you pleasantly people-watch on the cool, casual patio of fresheast, fast-casual dining at its best.
Executive Chef Jonathan Schwichtenberg joins owner Ravine Hiranand in creating dishes aimed to please the palatte with a focus on fresh, healthy, organic ingredients peppered with distinguishing spices and specialties like star anise, fenugreek leaves, kimchee, and yakitori sauce. Korean Chili Noodles are served cold but the spice creates a refreshing heat on your tongue that can be quickly cooled with a sip of fresheast Juice, a vitamin-rich combination of orange, lemon, apple, cucumber, spinach, kale, and red beets. Delights from the sea include organic salmon and shrimp dishes like the Tandoori Shrimp Salad on baby greens, tomato, cucumber, and curry yogurt dressing served with lentil cracker. Or, delve into the Emperor’s Lamb of California Pure Lamb, onion, red bell pepper, and green onion and feel bikini-ready as most dishes are prepared without butter. Giving a sensitivity to those with nut allergies and vegetarian diets, all dishes are nut free and vegetarian dishes are prepared in separate pots and pans. In keeping with the goal of absolute freshness, Chef makes all sauces, marinades, and spices blends in-house.
Chef
Jonathan Schwichtenberg
, formerly of the Hotel Bel Air in Los Angeles, brings diversity to the menu including soups, rice or quinoa bowls with an emphasis on healthy living through the use of meats and seafoods sourced from certified natural purveyors, locally sourced produce. But the healthy lifestyle doesn’t stop with the food, each dish is well-presented on 100% recyclable dinnerware fabricated from fallen leaves and water. Everything about fresheast enhances the environment through floors, shelving, shade tables, and modern chairs all constructed from recycled materials.
This committment to the environment stands true as it is carried through to fresheast patrons as well. Guests who ride a bike to the restaurant or drive there in a hybrid or electric vehicle receive a 10% discount on their order which is extended to guests who bring their own cups or containers. fresheast supports charitable organizations like UNICEF, World Wildlife Federation, the World Food Program, and on Monday nights, 10% of the restaurant’s proceeds are donated to the Medecins Sans Frontieres (Doctors Without Borders).
fresheast is located at 8951 Santa Monica Blvd, Suite G-1, West Hollywood, CA 90069. Prices range from $6.95-12.95. Desserts $2.95. Juices $1.95-3.95. Beer $6. Wine $7-8, glass/$15-19, bottle. Sake $9. Plenty of free parking available in the adjacent Pavilions lot.
